ISPO 2018 Munich – Premium sports fashion trends

youDRESSED Redaktion

Train hard, look good! ISPO – the largest trade fair of the sports business took place in Munich again this year. In January 2018, more than 2,800 exhibitors presented their latest sports products in the sectors winter sports, outdoor, health & fitness, urban and team sports. With brands such as Sportalm and Bogner, the fashion industry was also represented. youDRESSED visited the ISPO and discovered the latest sports fashion trends. We only say that much: the coming seasons will be colorful!

All the companies in the fashion industry want to be at the forefront, want to know the design trends of the future and want to be trendsetters for their customers. At the ISPO 2018, the premium brands from the clothing industry presented their latest collections and visions. The focus was on winter sports.

This year, we want to be stylish on the slopes! Market leaders in the top segment of the clothing industry such as Sportalm and Bogner favored the women’s collection in neon colors combined with white and metallic. Above all, a bright pink is highlighted in many collections. You also can’t go wrong with elaborate, glamorous jackets and coats, also with glitter, beads and fur in the most different colors. For men we discovered combinations of red, white, black and blue.

Particularly striking was the Kitzbühel company Sportalm, which showed its anniversary collection. The label has already existed for 65 years and the product range extends from knitwear to traditional costumes, ski and sports to fashion. As part of this, a number of anniversary products were integrated into the fall/winter 2018 collection. Those pieces are about a striking retro print. The products are printed with a motif of the oldest cable car in Kitzbühel.

We already have some ideas in mind to be the eye-catcher on the slopes and look forward to the winter season 2018.

Cover source: unsplash / Bruno Nascimento

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