19 Dec 2019: A glorious shopping year comes to an end
An exciting shopping year is drawing to a close. But before we start into a new year, we want to look back with you on 2019, because in this year alone 537.4 billion Euros were spent on shopping. This amount has even increased by 2 percent compared to the previous year! Find out the most interesting facts about the most beautiful occupation in the world: shopping.
#1 The average German shops for 356,61 Euros per month
Hard to believe, but every month we spent exactly 356,61 Euro on shopping. This is the result of a study carried out by Statista at the beginning of September on behalf of mydealz. The big surprise: men and older consumers were particularly eager to spend. On average, men went shopping for 401.13 euros, while women only spent money on shopping for 315.09 euros. Of all age groups, the 45-54 year olds also spent the most money: they spent an average of 404.32 euros per month.
#2 About one in five consumers spends more than last year
23.3 percent of those interviewed by Statista for mydealz said that they spent more money this year than in 2018. The reason for this is mostly because of low interest rates and a – for employees – grateful job market. 63.8 percent have not changed their consumer behaviour and only 12.9 percent have been more frugal in the last twelve months than in the previous year. Younger consumers in particular have become more willing to spend: 44.1 percent of 16 to 24-year-olds and 31.1 percent of 25 to 34-year-olds have spent more money in 2019 than in the previous year.
#3 Online shopping is all about electronics, fashion and travel
Electronic products such as mobile phones, televisions and headphones as well as fashion and travel were among the products that a particularly large number of consumers bought online this year.
Therefore 28.3 percent were spent on electronic products, 11.7 percent on fashion and accessories and 10.8 percent on travel services. It is also striking that one in eight consumers (12.1 percent) made their online purchases in November. As in previous years, November is therefore the month with the strongest demand, closely followed by December with 11.8 percent. This is hardly surprising, as 29.2 percent more money was spent on shopping events such as the period from Black Friday to Cyber Monday than last year and more than on any other weekend this year.
#4 Prime time and lunch time means spending time
Especially at the beginning of the week, consumers seem to be on the move when shopping online. The figures from the mydealz consumer forum show that 14.8 percent of consumers inform themselves about current offers on Mondays and 14.7 percent on Tuesdays. However, comparatively few consumers (12.1 percent) shop online on Saturdays. In addition to that, consumers also have clear preferences regarding the time of day: Especially in the evenings between 8 p.m. and 10 p.m. and at noon between 12 p.m. and 1 p.m., the most online purchases were made in the past twelve months. 6 percent used the lunch break to do their online shopping and 6.3 consumers probably like to do their shopping on their couch in the evening while watching TV.
After all these interesting facts, we are curious what the year 2020 has in store for us and look forward to many more great shopping opportunities!
Source cover image: Pexels / freestocks.org