25 Jun The countdown to the first OutDoor by ISPO in Munich is started!
The countdown to the first OutDoor by ISPO in Munich is started. Europe’s largest outdoor exhibition with a new innovative concept will take place for the first time from 30th June to 3rd July at the exhibition grounds in Munich Riem. Under the motto “Ever New Horizons”, the focus will be on sustainability and new target groups. Picture Organic Clothing is presenting its new collection there. Be curious!
What is the OutDoor by ISPO?
At OutDoor by ISPO, discover areas such as mountaineering, climbing, bouldering, hiking, camping, water sports, yoga and much more, presented in a cool atmosphere, corresponding to a contemporary and consumer-oriented outdoor understanding. Enter into dialogue with brands and retailers with innovative ideas. Discover new outdoor products and gain insights into new ways of thinking for the future.
However, OutDoor by ISPO not only stands for the annual trade fair, which takes place from 30th June to 3rd July, but also for a year-round, integrative and cross-media platform for the international industry audience.
Sustainable Clothing from Picture Organic Clothing
The “Environmental Action Outdoor Brand” Picture Organic Clothing has set itself the goal of pursuing a completely ecological approach right from the start. In this way, the innovative and young label from France is making its contribution to the fight against climate change. To achieve this goal, the outdoor industry must pull together: Working together to improve working conditions in the apparel industry. Picture is presenting its new collection at this year’s OutDoor: from wetsuits and board shorts to outdoor jackets and backpacks. Picture Organic Clothing presents a broad collection for the coming season.
Equipped for any weather with the new Picture collection. (Source: Picture Organic Clothing)
Basis of inspiration: The Färörer Islands
The Faroe Islands are known for their karst glaciers, incredible fjords and monstrous cliffs. With a population of only 50,000 people, the 80,000 sheep are a major attraction. The interaction of the northern lights with the clouds offers a unique spectacle with captivating mirages. This landscape served as inspiration for the designs of the SS20 collection by Picture: The Summer Expedition Line.
One example is the Abstral 2.5L Jacket, which fits in your own pocket and is versatile. It is suitable for outdoor activities of any kind. Thanks to the DryPlay membrane, it is breathable, while the 2.5 layer stretch shell features a 5K water column. Using recycled polyester and Teflon Eco Elite, it still meets the brand’s usual environmental standards. Reflective patches provide full protection in low light conditions.
With the eye-catching yet simple abstral print, Picture shows that they are not afraid to show their true colours and create their very own style.
Mosaic prints for women: Not only stylish, but also sustainable! (Source: Picture Organic Clothing)
Cool Mosaic Prints
Picture shows with her Terrazzo Prints that women’s clothing can also be stylish in the outdoor sector. The ultra-light windbreaker meets the usual sustainability standards by using 100% recycled polyester and the PFC-free Teflon Eco Elite DWR treatment. The new Lea Vest is the young brand’s first outdoor vest and brand new in the range.
The new wetsuits collection is also designed for environmentally conscious surfers. (Source: Picture Organic Clothing)
Wetsuits, Boardshorts and Springsuits for surfers
Of course Picture has also thought about the environmentally friendly Surfrange. Picture Organic Clothing has designed a complete range of wetsuits, boardshorts and jumpsuits. Since the material plays an important role, the quality has been further improved and at the same time the environmental impact has been reduced. This is why alternatives to conventional neoprene are used, such as EicoPrene.
EicoPrene is a foam that has the same technical properties and profile as conventional neoprene. However, the origin of the material is completely different: while neoprene is based on petroleum, EicoPrene is made from a mixture of limestone and recycled tires. The material is not associated with fossil fuel. The inside and outside of the wetsuit is made of recycled polyamide or polyester. The lining provides warmth, while the outer fabric guarantees waterproof wetsuits.
Be curious and get to know the entire new collection of Picture Organic Clothing at this year’s OutDoor by ISPO!
Source cover: Picture Organic Clothing