11 Jul MBFW 2019 – „FOLLOW MBFW – ACCESS FASHION“
Last week everything in Berlin revolved around the topic of fashion again! The Mercedes Benz Fashion Week – MBFW – took place from July 1st – 6th.
The former transformer station – today E-Werk – was the official event location of the Fashion Week. In addition, labels such as Michael Michalsky, Hugo and Marc Cain presented shows throughout the city. Under the motto “FOLLOW MBFW – ACCESS FASHION”, the event has been open since 2018 to the general public as well as buyers, opinion leaders and fashion journalists. All shows, background information and backstage impressions were broadcast live on the event website. Also on Instagram, those interested in fashion were able to follow the MBFW around the clock and be virtually close to it.
“Sustainable Fashion” – was a major theme of the fashion week. For example, a “Green Fashion Tour” through Kreuzkölln was offered, during which participants could get to know local alternatives to fast fashion and had the opportunity to discover sustainable design studios and fashion concept stores. At Messe Berlin, the XOOM platform also provided information on sustainable textiles and sustainable fashion labels, and due to the new sustainable fashion trend, we will also be presenting upcycling trends in our next contributions. Let us surprise you!
Behind the Scenes (Source picture: Unsplash – flaunter)
(Source cover picture: Unsplash – flaunter)